August 28, 2003

Computer Entertainment Supplier's Association
Nikkei Business Publications, Inc.

Press Release

TOKYO GAME SHOW 2003 Announces Exhibition Outline and Exhibitors list.
Online registration for tickets is available on the official TGS website.
Record-setting 112 Companies to Exhibit in 1,438Booths Units (As of August 26)
Conference Program Finalized for TGS Forum 2003, a Conference for Game Industry Participants

As previously announced, TOKYO GAME SHOW 2003 will be held from September 26 (Friday) through 28 (Sunday) at Nippon Convention Center in Makuhari Messe (Location: Mihama-ku, Chiba-city). Tokyo Game Show 2003 will be organized by Computer Entertainment Supplier’s Association (CESA; chairman: Kenzo Tsujimoto, location: Nishi-Shimbashi, Minato-ku, Tokyo) and co-organized by Nikkei Business Publications, Inc. (Nikkei BP; President & CEO: Yukoh Kawamura, location: Hirakawa-cho, Chiyoda-ku, Tokyo). The finalized exhibition outline was announced today.

Tokyo Game Show 2003 will be supported by the Ministry of Economy, Trade and Industry and receives the special sponsorship of NTT DoCoMo,Inc.

As of August 26, the largest-ever number of 112 companies are scheduled to exhibit in 1,438 booth units, exceeding the 85 companies at last year’s show. While maintaining a core focus on home-use game software, this year’s exhibits cover more territory than ever before, including PC games, mobile phone games, online games, development tools and graphic chips.

As with last year, TGS Forum, the conference for industry participants, will be held on Business Day when attendance is limited to invited guests and the press. TGS Forum 2003 will include a keynote speech delivered by Mr. Satoru Iwata, President of Nintendo Co., Ltd., and conference sessions dedicated to the latest game industry trends in business and technology.

The main visual for TOKYO GAME SHOW 2003, designed in keeping with the previously announced event theme “A Playful Spirit Can Change the World,” has also been finalized. With its accompanying slogan “Future in Control,” the main visual expresses the "delight" and "potential" that can be experienced through the world of video games.

1. Overview of TGS Forum 2003
TGS Forum 2003 is a conference for business professionals in the computer entertainment industry.
Mr. Satoru Iwata, President of Nintendo Co.,Ltd., will deliver keynote speech titled “20 Years After the Nintendo Famicom: The Past, Present, and Future of the Video Game Industry.” Conference sessions will focus on the latest game industry trends in business and technology, including mobile phone games, online games, and character business. The TGS Forum 2003 will also include a developers session called CEDEC Premium to be held in conjunction with CEDEC, the Japanese game industry's largest developers conference, organized by CESA and scheduled for September 4 and 5. Lectures by well-known game creators from overseas will be offered in cooperation with the non-profit International Game Developers Association (IGDA). (See the attached forum program for details.) At the “CEDEC Premium,” we will offer English translation service. Online application for attendance is available on the official TGS website.

<Outline of TGS Forum 2003>
[Date & Hour] September 26, Friday; 10:30 – 18:00
[Venue] The International Conference Hall in Makuhari Messe
[Attendance Fee] Keynote Speech: Free of charge
Conference Sessions: 12,000 yen per session for advance ticket
15,000 yen per session for day ticket
*Those attending two sessions will receive a discount: 24,000 yen >20,000 yen.
[Target audience] Executives, Project Managers, Developers, Distributors, and other business professionals in computer entertainment business
[Application] Please apply on-line at the official Tokyo Game Show 2003 website (http://tgs.cesa.or.jp/) starting July 25, Friday.
*Those who attend paid sessions will receive invitations for Business Day.
*Keynote and session registration is on a first-come, first-served basis. Same-day registration will not be offered for sessions that are filled in advance.

2. Main Visual

Message: A visualization of this year's theme “A Playful Sprit Can Change the World” expressing the "delight" and "potential" that can be experienced through the world of video games.

The floating keys are based on those found on game controllers and PCs while the background of colorful puzzle game pieces incorporates images from game topics like history, sports, cities and characters. The main visual expresses the "delight" and "potential" that can be experienced through the world of video games. The accompanying slogan “Future in Control" reinforces this year's theme “A Playful Spirit Can Change the World,” which suggests that a playful spirit can transcend borders and drive change in the entertainment world of the future.

3. Online registration for Advance Tickets
Overseas visitors are able to register online for advance tickets on the official TGS website (http://tgs.cesa.or.jp/english). Hotel reservation service is also available on the site.

4. Venue Layout was finalized.
For the final venue layout, please refer to the attached Hall Map.

Organizer: Computer Entertainment Suppliers’ Association (CESA)
Co-organizer: Nikkei Business Publications, Inc.
Supported by: Ministry of Economy, Trade and Industry of Japan
Special Sponsor: NTT DoCoMo, Inc.
Period: September 26 (Fri.) - 28 (Sun.), 2003
*Admission on Business Day, Friday September 26, is limited to invited guests and the press.
Hours: 10:00 – 17:00
*No admission after 16:00 on September 27and 28
Venue: Nippon Convention Center in Makuhari Messe (Mihama-ku, Chiba-city)
Projected Visitors: Total 150,000
Exhibitors: 112 companies (as of August 26)
*Refer to the attached list.
Visitors: 150,000 (target)
Admission Fee: Adult (Junior high school students & older)
Day Ticket \1,200 (tax incl.)
Advance Ticket \1,000 (tax incl.)

Children (Elementary school age & under)
Free of charge

Special Discount Ticket
Day Ticket only \500 (tax incl.)
*For those with identification booklets for the physically disabled, the war wounded, A-bomb survivors or the mentally disabled
*For one caretaker accompanying a person who needs care
*For seniors 70 and above
Official Web site: http://tgs.cesa.or.jp/english/
[General] Tokyo Game Show Information
E-mail: tgs-info@publicity-bur.co.jp
[Press] Tokyo Game Show Management Office Press Room
E-mail: tgs@publicity-bur.co.jp

TGS Forum 2003 Program
<Application> On-line at the official TGS 2003 web site (http://tgs.cesa.or.jp/) starting July 25, Friday.
<Fee> Keynote Speech: Free of Charge; Conference Session: 12,000 yen for advance ticket; 15,000 yen for day ticket
* Discount available for those attending two conference sessions: 24,000yen>20,000yen
* Participants at the CESA-organized CEDEC on September 4 & 5 may attend the CEDEC Premium for 5,000 yen. Please apply on-line: http:/cedec.cesa.or.jp/

[Keynote Speech]
Mr. Satoru Iwata, President of Nintendo Co.,Ltd.
Theme: 20 Years After the Nintendo Famicom: The Past, Present, and Future of the Video Game Industry
Contents: Analysis of the now-mature game industry on the 20th anniversary of Famicom’s 1983 debut & explaining Nintendo’s vision for the future
Mobile Phone Game Session
Online Game Session
The Forefront of Mobile Phone Games: How to Develop and How to Make Money

13:00~13:35 LECTURE
New Possibilities of Mobile Online Games
  Mr. Ilkka Raiskinen, Senior Vice President,
Entertainment and Media Business Unit, Nokia Mobile Phones

  Mr. Yukiharu Sambe, Managing Director,
Mr. Shigeichi Ishimura, President,
Web&Mobile Contents Business Company, NAMCO Limited
Mr. Kunji Katsuki, Executive Officer,
Mobile Business Division, HUDSON SOFT COMPANY, LIMITED

Moderator: Mr. Makoto Kawakami
Editor-in-Chief, Nikkei Click
Online Games Are Emerging: Multilateral Approach Towards Creation of a New Market

13:00~13:35 LECTURE
LineageII ~A Challenge for the Next Online Games ~
  Mr. Tack Jin Kim, President & CEO, NCsoft Corp.

Mission for "Hot Shots Golf" Online Project
  Mr. Yasuhide Kobayashi, Vice President & Executive Producer
Product Development Dept.#1, Sony Computer Entertainment Inc.

In a Seemingly Endless Voyage: First-time Experience of Producing MMORPG (‘True Fantasy Live Online’ for Xbox)
  Mr. Akihiro Hino, CEO/President, LEVEL-5 Inc.
Moderator: Mr. Kazuhiro Watanabe, Editor-in-Chief, Nikkei Netnavigator
Panelists: Mr. Yasuhide Kobayash, Sony Computer Entertainment Inc.
Mr. Akihiro Hino, Level-5 Inc.
Mr. Mitsuhiro Someya, Senior Manager, Lineage Service Dept. , NCJapan K.K.
Developers session: “CEDEC Premium”
Supported by: IGDA
Character business session
TGame Development Methods to Survive in the Global Market
15:10~15:55 LECTURE
Myths and Stories from the USA
  Mr. Graeme Devine, Senior Software Engineer, Ensemble Studios / Microsoft

16:00~16:40 LECTURE
Designing and Programming of Network Games Based on P-to-P
  Mr. David Weinstein, Senior Software Engineer: Networking, Red Storm Entertainment

Global Differences in Game Development Methods
Moderator: Mr. Kiyoshi Shin, Coordinator,
IGDA Tokyo Chapter
Panelists: Mr. Graeme Devine, Mr. David Weinstein,
Mr. Yu Suzuki, Officer, Sega Corporation

17:40~18:00 Q&A Session
Character Business from a New Viewpoint
Introducing What Is Happening Now in Overseas Markets, New Character Creation and Cross-industry Collaboration

15:10~15:50 LECTURE
The Truth About the Latest Trends in the American Character Business
  Mr. Masaki Kaifu, Producer, Wowmax Media L.L.C.
Mr. Russell Binder, Producer, Wowmax Media L.L.C.

16:00~16:40 LECTURE
Case Study of ‘Dokodemo Issho’: How a Popular Game Character Was Born
  Mr. Kazunori Nanji
President, BeXide Inc. (old Bomber express Co.,Ltd.)

16:50~17:30 LECTURE
Character Collaboration Promoted by Medicom Toy (tentative title)
  Mr. Tatsuhiko “Ryu” Akashi, President & CEO, MEDICOM TOY CORPORATION
Coordinator: Mr. Hitoshi Nakamura, Editor-in-Chief, NIKKEI Characters!
As of August 28, 2003

Press Inquiries about TOKYO GAME SHOW 2003
TGS Information tgs-info@publicity-bur.co.jp

Organizer: Computer Entertainment Supplier's Association (CESA) Co-organizer: Nikkei Business Publications, Inc.
Inquiries: TGS Information tgs-info@publicity-bur.co.jp
Copyright c 2003 CESA and Nikkei Business Publications, Inc. All rights reserved.