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August 4, 2005
Computer Entertainment Supplier's Association
Nikkei Business Publications, Inc.

Press Release
Tokyo Game Show 2005 Event Outline


The organizers of the Tokyo Game Show 2005, which will be held from Friday, September 16 to Sunday, September 18 in the NipponConvention Center in Makuhari Messe (Mihama-ku, Chiba-shi) are pleased to announce that a summary of details for the event has been determined. This event is organized by the Computer Entertainment Supplier's Association (CESA; Chairman: Kenzo Tsujimoto) and co-organized by Nikkei Business Publications, Inc. (President & COO: Seiichi Oteru), and is held with the support of the Japanese Ministry of Economy, Trade and Industry (METI) and special sponsor, NTT DoCoMo.

As of August 4, 130 companies have committed to participation, with 1,429 booth units reserved. The number of exhibitors exceeds the 117 at the last year’s show is the highest ever since the first Tokyo Game Show was held in 1996.This year’s event promises to highlight many exhibits featuring the next generation platforms and game software released and scheduled for release in 2005 and 2006, along with software for the increasingly popular portable game systems and the cell phone market, which is emerging as one of the most important game platforms today. More displays than ever before will feature online PC games, which continue to gain ground in the home game machine market. We are also pleased to welcome 31 exhibitors from overseas, an increase over last year’s total of 18. We invite one and all to come and join in the excitement that Tokyo Game Show 2005 promises to deliver.

♦An unprecedented range of focus in this year’s theme:

“Your front row ticket to the next generation of gaming”

Ours is an industry evolving in pace with the changing environment surrounding video games.

Thanks to the spread of broadband connections, leading to the development of online games playable by large numbers of users from within their own homes, and the introduction of increasingly high-function cell phones and flat-rate subscription programs, it is now possible for gamers to enjoy their favorite games anytime and anywhere. The new portable platforms released at the end of last year now not only make it possible for users to take home-platform quality games with them wherever they go, but are also expanding the possibilities of games themselves by providing new forms of control interface and media.

This year is also marked by the excitement surrounding the release of specs for a number of new, next generation platforms.

This convergence of multiple forward leaps signals a revolutionary new era for the industry as a whole.

This year’s Tokyo Game Show offers an unprecedented range of themes and promises visitors the opportunity to experience a new generation of games and a new world of entertainment firsthand.

About the main visual
The main visual has been designed to highlight the theme: “Your front row ticket to the next generation of gaming”The design uses a full-window illustration to convey the sense of wonder and delight of seeing blue skies through a window, as well as the anticipation and excitement surrounding this chance to experience the future of entertainment.
“Your front row ticket to the next generation of gaming”
The Tokyo Game Show is always your closest venue to an ever-changing future.

This visual will appear on entry passes, posters, the Tokyo Game Show website and other advertisements and promotional materials.

About Admission
Please download and print out “Visitor Application Form” (PDF) from Admission page our official website ( Fill in the form and please bring it with the admission fee (1,000 yen) to the “overseas reception desk” in font of the Hall 5 at Makuhari Messe on September 16.

Media report during the show
Pre-registration is required in order to report the show. The registration will open early August.
*The opening of the registration will be announced by the official website and press release.

TGS Forum 2005, the conference for industry involved persons
“TGS Forum 2005,” a conference for business professionals in the computer entertainment industry will be held as follows.

The keynote speakers will be Mr. Robert J. Bach, Chief Xbox Officer and Senior Vice President, Home and Entertainment Division, Microsoft Corp. and Mr. Satoru Iwata, President of Nintendo Co., Ltd.

For those of you from overseas, we have “A Developers Session – CEDEC Premium,” a seminar equipped with Japanese-English simultaneous interpretation.

“CEDEC Premium” is a seminar offered in conjunction with CEDEC, Japan’s largest conference for game developers organized by CESA. This session is supported by the International Game Developers Association (IGDA) which is an international NPO for game developers. Under the theme of “The next-generation development strategies of Electronic Arts – what makes the company the world’s largest publisher,” two speakers from Electronic Arts Inc. (U.S.) explore the future course of this increasingly globalized industry. We have special offer of 7,000 yen for international attendees.

In addition to developers' session, cell phone game session, online game session, and characters session will be held. These sessions should give you key ideas for next generation’s game business.
*Only keynote speech and developers session will have simultaneous Japanese-English interpretation.

<Keynote Speech Outline

Date and Hour:

September 16 (Fri.) 10:00 - 11:50

International Conference Hall at Makuhari Messe
Attendance Fee:
Free of charge

Please apply at the venue on the day of your attendance.

·10:00 - 10:50
  Speaker: Mr. Robert J. Bach, Chief Xbox Officer and Senior Vice President,
Home and Entertainment Division, Microsoft Corp.

·11:00 - 11:50
  Speaker: Mr. Satoru Iwata, President of Nintendo Co., Ltd.

< Developers Session "CEDEC Premium" Outline >

Date and Hour:
September 16 (Fri.) 15:15 - 17:15
International Conference Hall at Makuhari Messe
Attendance Fee:

Advance ticket 7,000 yen (tax included)
*An admission fee is required separately to enter the show floor.Please refer to for further information.


Please apply at the official Tokyo Game Show 2005 website


“The next-generation development strategies of Electronic Arts– what makes the company the world’s largest publisher,”

·15:10 - 15:25 [Introduction]
Mr. Kiyoshi Shin, Coordinator of IGDA Japan chapter

·15:25 - 16:05 [Lecture]
“Video Games: Technology challenges or people challenges?”
Mr. John Buchanan
University Research Liaison Dude
Electronic Arts Vancouver, Canada

·16:05 - 16:45 [Lecture]
“Can a computer game make you cry? Creating & Publishing the Next Generation of Entertainment”
Mr. Neil Young
Vice President, General Manager & Studio Head
Electronic Arts Los Angeles

·16:45 - 17:15 [Q&A]
Moderator: Mr. Kiyoshi Shin, Coordinator of IGDA Japan chapter

<Exhibition Outline

Computer Entertainment Supplier's Association (CESA)

Nikkei Business Publications, Inc. (Nikkei BP)

Supported by:
Ministry of Economy, Trade and Industry
Special Sponsor:

Business Day*: Sept. 16 (Friday), 2005
*Admission is limited to industry participants.

Open to the public: Sept. 17 (Saturday) .Sept. 18 (Sunday), 2005
From 10:00 a.m. to 5:00 p.m.


NipponConvention Center (Makuhari Messe)
2-1 Nakase, Mihama-ku, ChibaCity, ChibaPrefecture

Projected Visitors:
150,000 (target)

130 (*as of August 4 )
*Please refer to the attached list.

1,429 (*as of August 4)
Admission Fee:

Adults (junior high school students and older)
  Day Ticket 1,200 yen (tax included)
  Advance Ticket 1,000 yen (tax included)

Children(elementary school age and under)
  Free of charge

Special Discount Ticket
   Day Ticket only 500 yen (tax included)
*For those with identification booklets for the physically disabled, the war wounded, bomb-survivors or
  the mentally disabled
*For one caretaker accompanying a person who needs care
*For seniors 70 and above

Official Website:

[General] Tokyo Game Show Information

[Press] Tokyo Game Show Management OfficePress Room

♦Exhibitor List (As of Aug 4th) (PDF)

Press Inquiries
Tokyo Game Show Management Office, Press Team
E-mail: tgs@publicity-bur. co. jp

Inquiries: TGS Information
		  Copyright 2005 CESA and Nikkei Business Publications, Inc. All right reserved