July 15, 2002

COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION
Nikkei Business Publications, Inc.


Press Release

The Theme of TOKYO GAME SHOW 2002 Is "Playing Is in Our DNA"
This year, 75 exhibitors including both members and non-members of CESA are scheduled to exhibit in 1,275 booths. The event will be held with the support of Japan's Ministry of Economy, Trade and Industry and under the special sponsorship of NTT DoCoMo. On the "Trade and Press Day," seminars are planned for businesspersons who are involved in the computer entertainment industry.



Tokyo -- July 15, 2002 -- TOKYO GAME SHOW 2002 will be held from September 20 (Fri.) to 22 (Sun.) at Nippon Convention Center (Makuhari Messe at Chiba-city, Chiba, Japan). TOKYO GAME SHOW 2002 will be organized by COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION (CESA, chairman: Kenzo Tsujimoto, location: Nishi-Shimbashi, Minato-ku, Tokyo, Japan) and co-organized by Nikkei Business Publications, Inc. (Nikkei BP, President & CEO: Yukoh Kawamura, location: Hirakawa-cho, Chiyoda-ku, Tokyo, Japan). This show will be supported by the Ministry of Economy, Trade and Industry under the special sponsorship of NTT DoCoMo.

CESA and Nikkei BP position TOKYO GAME SHOW 2002 as "the world's greatest festival of games." This event will introduce a wide variety of computer entertainment, including video game software, together with opportunities to actually experience them.

The theme of TOKYO GAME SHOW 2002 is "Playing Is in Our DNA." Playing is something that everyone enjoys. Evolving constantly, plays are handed down from generation to generation. It is just like the DNA that sustains life as the main component of human genes. At TOKYO GAME SHOW 2002, we will strongly appeal that computer entertainment is the newest form of satisfying the desire to play -- a desire that is in our DNA.

A total of 75 companies including members and non-members of CESA are scheduled to exhibit in TOKYO GAME SHOW 2002. The number of booths is 1,275 as of June 27, 2002.




1. Total of 75 companies including members and non-members of CESA will exhibit in 1,275 booths

Scheduled exhibitors total 75 including members and non-members of CESA. The total number of booths is 1,275.

*These figures are based on the count as of June 27. Please also refer to the attached "Exhibitor List."
*TOKYO GAME SHOW 2001 Autumn, which was held around the same period last year, had, as of July 16, 2001, bookings made by 47 companies to exhibit in 1,222 booths. Eventually, a total of 53 companies exhibited in 1,373 booths.


2. Main visual: Pass the "controller gate" to a new entertainment world


Main Visual The main visual of TOKYO GAME SHOW 2002 is a computer graphics design entitled "the world's greatest festival of games." It expresses the entrance to the world of games with a "controller gate" in the motif of a game controller and robots. The game controller represents home video games and the robots represent computer entertainment that goes beyond conventional video games.

The main visual shows children, businesspersons and women heading for the "controller gate" and the world's greatest festival of games, TOKYO GAME SHOW, held beyond it. Its aim is to appeal the strong attention and anticipation that computer entertainment attracts as a playing pleasure for all.

*To zoom Main Visual



3. On the Trade and Press Day, keynote speeches and special seminars will be held for the game industry professionals

The opening day of the show, September 20 (Fri.), will be the Trade and Press Day. Admission will be limited to the press and to those with invitation cards. Along with exhibits of new products and services, seminars will be held for businesspeople engaged in the computer entertainment industry. Keynote speeches and special seminars are planned on topics such as business, broadband and content.

*Details will be available as soon as they are finalized.


4. Advance tickets will be available from July 22

Advance tickets will be available from July 22 (Mon.) at:
Ticket PIA, CN Play Guide, Lawson Ticket, Circle K, SUNKUS, JTB, East Japan Railway (Midori-no-madoguchi / Travel Service Center at JR East stations) and authorized game software retailers





TOKYO GAME SHOW 2002 Exhibitor List

75 companies (as of June 27, 2002)

[CESA Members]

Alchemist KOEI Co.,Ltd.
ARICA CO.,LTD. Konami Computer Entertainment School
ATLUS CO.,LTD. KONAMI CORPORATION
BANDAI CO.,LTD. MEDIA CREATE Co.Ltd
BOTHTEC,Inc. Media Works Inc.
BROCCOLI CO.,LTD. Microsoft Co.,Ltd.
CAPCOM CO.,LTD. Nagoya Kougakuin College
COSPA inc. NAMCO LIMITED
CULTUREBRAIN,INC Niigata Computer College
D3 PUBLISHER INC. Niigata High Technology College
Digital Entertainment Academy Co.,Ltd. Nikkei Business Publications. Inc.
ENIX CORPORATION Outbreak
ENTERBRAIN,INC. Pacific Century CyberWorks Japan CO., Ltd.
EPOCH CO.,LTD. Sammy Corporation
FAB COMMUNICATIONS Co.,Ltd. SEGA CORPORATION
FromSoftware,Inc. Softbank Publishing
GAMANIA DIGITAL ENTERTAINMENT CO.,LTD. SOGOGAKUEN HUMAN ACADEMY GAME CALLEGE
Game Infinity SQUARE CO.,LTD.
GENKI Co.,Ltd. SUCCESS Corporation
HAMSTER Corporation TAITO CORPORATION
Hobby Japan CO.,Ltd TAKARA CO.,LTD.
HUDSON SOFT COMPANY,LIMITED TECMO,LTD.
IDEA FACTORY Co.,Ltd TOKYO MUSIC & MEDIA ARTS SHOBI
INTERNATIONAL COMMUNICATION SERVICE CO.,LTD TOKYO NET WAVE
Japan Electronics College Tokyo Technical College
Kanagawa Computer Culture College TOMY Company.Ltd.
KAWAIJUKUGAKUEN TRIDENT SCHOOL OF INFORMATION TECHNOLOGY VANTAN DENNOH INTELLIGENCE COLLEGE
K-characters World Institute of Zeal artists for degital and technology
Kobe Computer College


[Non-members]


21 Telecom Co., Ltd. KID corp.
E:S CORPORATION Metrowerks Co.,Ltd.
GAINAX Co.,Ltd NC Japan K.K.
GAKKEN CO.,LTD. NewWorldSystem Corporation
GAMEINIS (HONG KONG) LIMITED NTT DoCoMo,Inc.
Getchu.com/comch SAPPORO VISUAL ARTS
Hidden Dinosaur AB SOIKU Co.,Ltd.
Hong Kong Productivity Council TOUCHING SYSTEMS CO., LTD.
JUPITER CORPORATION UBIFRANCE,FRENCH EMBASSY ECONOMIC DEPARTMENT
Listed in alphabetical order



TOKYO GAME SHOW 2002 Exhibition Outline


Title TOKYO GAME SHOW 2002
Organizer COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION (CESA)
Co-organizer Nikkei Business Publications, Inc.
Supported by Ministry of Economy, Trade and Industry of Japan
Special Sponsorship NTT DoCoMo
Period September 20 (Fri.) - 22 (Sun.), 2002
(20: 'Trade and Press Day', 21&22: Open to the public)
10:00-17:00
Venue Nippon Convention Center (Makuhari Messe), Chiba, Japan
Exhibitors Please refer to the attached list
Visitors 150,000 (projected)
Admission Fee
Adults
(junior high school students and older)
Day Ticket 1,200 yen (tax included)
Advance Ticket 1,000 yen (tax included)
Children
(elementary school age and under)

Free of charge

Special Discount Ticket Day Ticket only 500 yen (tax included)
*For those with identification booklets for the physically disabled, the war wounded, bomb-survivors or the mentally disabled
*For one caretaker accompanying a person who needs care
*For seniors 70 and above
Ticket Agencies Ticket PIA, CN Play Guide, Lawson Ticket, Circle K, SUNKUS, JTB, East Japan Railway (Midori-no-madoguchi / Travel Service Center at JR East stations), authorized game software retailers
General Inquiries TOKYO GAME SHOW Information
Tel: +81-3-5541-6802
(10:00 - 17:00 from Monday through Friday, except for Sundays and national holidays)
Website http://tgs.cesa.or.jp/english/index.html
Press Inquiries Press Room, TGS Management Office
E-mail: tgs@publicity-bur.co.jp


Back to Press Release Index


Organizer: COMPUTER ENTERTAINMENT SUPPLIER'S ASSOCIATION (CESA)
Co-organizer: Nikkei Business Publications, Inc.
Inquiries: TGS Information tgs-info@publicity-bur.co.jp
Copyright © 2002 CESA and Nikkei Business Publications, Inc. All rights reserved.